In The Spotlight
International competitive games have a long history of generating news coverage that extends beyond just keeping score. In light of the start of the 2014 Winter Olympics, the arduous efforts that nations put into preparation and the affairs and state of the host nations themselves become hoisted into the spotlight.
The hosting of a major global sporting event like the Olympics or the World Cup can generate positive global media attention and revenue, while allowing countries to display their already existing or desired economic and political prowess. While some argue that hosting has the potential to provide nations and their citizens with a number of gains, reality proves otherwise….
Full Story @ http://sjs.li/1m5mpGi